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Goals of Game Design

Understand how game design supports entertainment, education, and research (including gamification) purposes.
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What is the term for applying game design principles to non-game contexts to motivate behaviors?
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Summary

Purposes of Game Design Games are designed with many different intentions in mind. Understanding these purposes helps us recognize why games are created and how they function in society. Let's explore the five main purposes of game design. Entertainment Purpose The most familiar purpose of games is simply to provide fun and enjoyment. Entertainment games are designed primarily to engage players, create compelling experiences, and keep them interested through challenge, narrative, social interaction, or other engaging mechanics. Think of popular board games, video games, or sports—these exist fundamentally because people enjoy playing them. Entertainment remains a core purpose even when games serve other functions. A well-designed game must be enjoyable, or players won't use it, regardless of its other intended purposes. This is why even educational or fitness-focused games need strong entertainment value to succeed. Educational Purpose Games can be powerful teaching tools. Educational games are intentionally designed to help players learn concepts, develop skills, or acquire knowledge. The interactive nature of games—where players learn by doing rather than passively receiving information—makes them particularly effective for education. Consider a math game that teaches arithmetic through gameplay, or a history simulation that helps players understand how economic systems worked. The game mechanics themselves become the vehicle for learning. What makes a game educational is that the core learning objectives are built into the design, not added on top of entertainment. Educational games work well because they combine the motivational power of games with learning objectives. Players remain engaged while acquiring new knowledge or skills. Exercise and Experimental Purpose Games serve two distinct functions beyond entertainment and education: Exercise and Health: Games can be designed to promote physical activity and improve health. Sports games, motion-controlled video games, and fitness games all encourage players to move their bodies. These games make physical activity more engaging and social, often making exercise feel less like work. Experimental Platforms: Games also serve as testing grounds for research. Game designers and researchers use games to conduct experiments, test theories, or prototype new mechanics and systems. These experimental games may not be intended for commercial release or mass entertainment—they exist to answer research questions or explore new possibilities. Gamification Gamification is distinct from game design: it means applying game design principles and mechanics to non-game contexts to motivate specific behaviors or outcomes. Gamification borrows elements like points, leaderboards, badges, levels, and progress bars—familiar mechanics from games—and applies them to real-world activities. For example: A fitness app might award badges for completing workout streaks A company might use leaderboards to encourage sales performance Educational platforms use points and levels to motivate student engagement Health apps gamify medication adherence by tracking daily compliance The key distinction is that gamification takes non-game activities and adds game-like elements to them, rather than creating games themselves. The underlying activity (working out, selling, learning, taking medication) isn't a game, but game mechanics make it more engaging and rewarding. Gamification works because games naturally motivate people. By incorporating game-like feedback systems, competition, and progression mechanics, gamification can encourage behaviors that people might otherwise find tedious or unmotivating. <extrainfo> Research Influence Historically, games have served as inspiration for research across multiple academic fields. Game design has influenced the development of probability theory, artificial intelligence, economic modeling, and optimization theory. For instance, games involving chance (like dice-based games) helped mathematicians develop probability theory. Chess inspired research in artificial intelligence and computer algorithms. Economic games helped researchers understand human decision-making and market behavior. This research influence isn't a primary purpose of most games being designed today, but it's an important part of game design's broader historical impact on human knowledge and understanding. </extrainfo>
Flashcards
What is the term for applying game design principles to non-game contexts to motivate behaviors?
Gamification

Quiz

Which non‑entertainment purpose can games serve that relates to physical health?
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Key Concepts
Game Design Fundamentals
Game design
Entertainment purpose
Educational game
Exergame
Gamification
Optimization in game design
Game Theory and Analysis
Game theory
Probability in games
Economics of games
Artificial intelligence in games