Research method - Research Designs and Methods
Understand the differences between primary, scientific, and humanities research, the key steps of the research process, and how qualitative, quantitative, and mixed‑method designs compare.
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What is the primary goal of original research compared to summarizing existing work?
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Summary
Forms of Research and Research Methods
Introduction
Research is fundamentally about producing new knowledge or deepening understanding of a topic. However, research comes in many different forms, each with distinct purposes, methods, and ways of discovering truth. Understanding these different approaches is essential because they reflect different assumptions about what questions are worth asking and how best to answer them. This guide walks you through the major forms and approaches to research that you'll encounter in academic work.
Original Research: Creating New Knowledge
Original research (also called primary research) differs fundamentally from summarizing or reviewing existing work because it creates genuinely new knowledge. Rather than compiling what others have already discovered, original researchers gather their own data through direct observation, conduct their own experiments, or perform novel analysis on data.
This focus on originality is so important that it becomes a major criterion for publishing research in academic journals. When researchers submit their work for publication, peer reviewers evaluate whether the work actually contributes something new to the field. Without this originality requirement, scholarly progress would stall because we'd only be recycling existing ideas.
The Scientific Research Process
Scientific research follows a systematic, step-by-step process designed to gather reliable data and develop valid theories about how the natural world works. While scientists may adapt this process depending on their field, the general sequence looks like this:
Observation: Notice something in the natural world that puzzles you
Hypothesis formation: Develop a testable prediction about what's happening
Define your concepts: Create clear definitions for the variables you're studying (both conceptual definitions and operational definitions—how you'll actually measure them)
Data gathering: Collect information through experiments or systematic observation
Analysis: Organize and examine your data using appropriate statistical or analytical methods
Interpretation: Determine what your data actually means
Test and revise: Evaluate whether your hypothesis was supported, and refine your understanding
Conclude: Share what you've learned
The beauty of this systematic approach is that it produces reliable, repeatable results. If another scientist follows the same process, they should get similar results.
Understanding Hypotheses
A hypothesis is a testable prediction about the relationship between variables. This is an important distinction: a hypothesis must be something you can actually test through observation or experiment. You cannot simply guess or propose something untestable.
Here's a crucial point that confuses many students: a hypothesis can never be proven true. Instead, through research, a hypothesis can only be supported (the data backs it up) or rejected (the data contradicts it). This is because future research might always contradict what we currently believe. Science is about finding increasingly strong evidence, not absolute proof.
Many researchers also use a null hypothesis, which takes the opposite position: it states that no relationship exists between the variables being studied. For example, if your main hypothesis predicts that studying longer improves exam scores, your null hypothesis would state that study length has no effect on exam scores. Testing against the null hypothesis helps researchers determine whether their results are meaningful or just due to chance.
Quantitative Research: Measuring and Numbers
Quantitative research systematically investigates the numerical properties and relationships between variables. If you want to know "how much" or "to what extent," quantitative research is your tool.
Quantitative researchers use structured instruments (like surveys with specific questions) and random sampling (selecting participants without bias) to collect data that can be analyzed with statistical methods. The real power of quantitative research is generalizability: when sampling is done properly, researchers can take findings from a small sample and confidently say those patterns apply to much larger populations.
Common quantitative research designs include:
Experimental studies: Researchers manipulate variables and observe effects (Does this drug reduce symptoms?)
Correlational studies: Researchers examine whether variables are related (Are study hours and test scores related?)
Survey studies: Researchers ask questions to describe characteristics of a population (What percentage of students are satisfied?)
Quantitative research typically tests hypotheses derived from theory or estimates how widespread a phenomenon is.
Qualitative Research: Exploring Meaning
Qualitative research takes a fundamentally different approach. Rather than reducing everything to numbers, qualitative research is subjective and focuses on meanings, definitions, characteristics, symbols, and metaphors.
If quantitative research asks "how many," qualitative research asks "what is the nature of this" or "what does this mean." For example, a qualitative researcher might interview people in depth to understand their lived experiences, or analyze texts to uncover hidden meanings.
Research in the Humanities
Humanities research explores human experience, culture, and meaning—areas where there often isn't one "correct" answer waiting to be discovered. Rather than following the linear scientific method, humanities scholars use approaches like hermeneutics (interpretation of texts) and semiotics (study of signs and meanings).
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A key feature of humanities research is that context is always central: the social, historical, political, cultural, or ethnic context shapes how we interpret meaning. The same text means different things to different communities at different historical moments.
Historical research is a specific form of humanities research. It uses primary sources (original documents from the time period) and the historical method to construct accounts of the past. The historical method involves:
External criticism: evaluating whether sources are authentic
Internal criticism: determining what sources actually say and how reliable that information is
Synthesis: combining information from multiple sources into a coherent narrative
Humanities research can be qualitative or quantitative, and scholars often draw on theories like feminist theory or queer theory to frame their interpretations.
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Mixed-Method Research
Some research problems benefit from combining approaches. Mixed-method research deliberately integrates both qualitative and quantitative elements, often using both primary and secondary data. For instance, a researcher might survey hundreds of people (quantitative) and then conduct in-depth interviews with some of them (qualitative) to understand why the patterns emerged.
Non-Empirical (Theoretical) Research
Not all research requires gathering new data. Non-empirical research (also called theoretical research) develops and refines theory using existing knowledge without conducting new observations or experiments. Theoretical researchers analyze existing literature, develop conceptual models, and build logical arguments.
This work is valuable precisely because it generates testable hypotheses that other researchers can then examine empirically in future studies. Theory and empirical research work together: theory suggests what to test, and empirical research informs theory.
The Big Picture: Forms of the Research Process
Beyond these specific methods, researchers also think about why they're conducting research. The research process can take three main forms depending on your goal:
Exploratory research: You're trying to identify or define a problem that hasn't been well understood. This is often the first research on a topic.
Constructive research: You're testing theories and proposing solutions to problems. You're building on what exploratory research found.
Empirical research: You're testing the feasibility of proposed solutions using actual evidence from the real world.
Think of these as stages: exploratory research discovers problems, constructive research proposes answers, and empirical research tests whether those answers actually work.
Flashcards
What is the primary goal of original research compared to summarizing existing work?
To create new knowledge.
What are the primary sources that original research is based on?
Direct observation
Experiments
Novel analysis of data
What is a major criterion for journal publication assessed through peer review?
The degree of originality.
Why can a hypothesis never be "proven" in scientific research?
It can only be supported or rejected based on testable predictions.
What does a null hypothesis state about the relationship between variables?
That no relationship exists.
What element is always central to interpretation in humanities research?
Context (social, historical, political, cultural, or ethnic).
What is the goal of historical research in the humanities?
To construct accounts of the past using primary sources and the historical method.
What three components are involved in the historical method?
External criticism
Internal criticism
Synthesis of sources
How does the scope of literature change throughout the hourglass model of documentary research?
It begins broad, narrows through a specific method, and expands again in discussion and results.
What are the three main forms of the research process and their functions?
Exploratory research: identifies or defines problems
Constructive research: tests theories and proposes solutions
Empirical research: tests feasibility using empirical evidence
On what non-quantitative elements does qualitative research focus?
Meanings, definitions, characteristics, symbols, and metaphors.
What condition must be met for quantitative data to be generalized to larger populations?
Proper random sampling and the use of structured instruments.
How does non-empirical (theoretical) research develop theory?
By using existing knowledge without new observation or experimentation.
What is the relationship between theoretical work and empirical examination?
Theoretical work generates testable hypotheses to be examined empirically later.
What elements are combined in mixed-method research?
Qualitative and quantitative elements, using both primary and secondary data.
Quiz
Research method - Research Designs and Methods Quiz Question 1: What distinguishes original (primary) research from other types of research?
- It creates new knowledge rather than summarizing existing work (correct)
- It summarizes previous studies without adding new data
- It mainly tests existing theories without generating novel findings
- It focuses on reviewing literature rather than conducting experiments
Research method - Research Designs and Methods Quiz Question 2: Which components are integral to the historical method?
- External criticism, internal criticism, and synthesis of sources (correct)
- Random sampling, hypothesis testing, and data mining
- Double‑blind experiments, control groups, and statistical analysis
- Ethnographic observation, participant interviews, and coding
Research method - Research Designs and Methods Quiz Question 3: In the hourglass model of documentary research, what is the initial phase?
- Conducting a broad literature review (correct)
- Formulating specific research hypotheses
- Collecting primary data through experiments
- Publishing the final results in a journal
Research method - Research Designs and Methods Quiz Question 4: Which sequence correctly orders the typical steps of the scientific research process?
- Observation → hypothesis formation → definitions → data gathering → analysis → interpretation → testing/revising hypothesis → conclusion (correct)
- Hypothesis formation → observation → data gathering → definitions → analysis → testing/revising hypothesis → interpretation → conclusion
- Data gathering → observation → hypothesis formation → definitions → analysis → interpretation → testing/revising hypothesis → conclusion
- Observation → data gathering → hypothesis formation → definitions → analysis → interpretation → testing/revising hypothesis → conclusion
Research method - Research Designs and Methods Quiz Question 5: What does a null hypothesis assert?
- That there is no relationship between the variables (correct)
- That a strong positive relationship exists between the variables
- That the variables are identical in all respects
- That the hypothesis cannot be tested experimentally
Research method - Research Designs and Methods Quiz Question 6: In humanities research, what role does context (social, historical, political, cultural, ethnic) play?
- It is central to the interpretation of meaning (correct)
- It is generally ignored in favor of universal principles
- It is used only to calculate quantitative data
- It determines the laboratory equipment needed
Research method - Research Designs and Methods Quiz Question 7: What type of sources does historical research primarily rely on?
- Primary sources (correct)
- Secondary textbooks
- Laboratory measurements
- Survey questionnaires
Research method - Research Designs and Methods Quiz Question 8: Which of the following correctly matches a research form with its purpose?
- Exploratory research – identifies and defines problems (correct)
- Constructive research – collects random data without a theory
- Empirical research – develops abstract philosophical arguments
- Exploratory research – tests feasibility using existing data
Research method - Research Designs and Methods Quiz Question 9: Which research design is NOT listed as a quantitative design?
- Ethnographic fieldwork (correct)
- Experimental study
- Correlational study
- Survey (descriptive) study
Research method - Research Designs and Methods Quiz Question 10: Which of the following best reflects the primary focus of qualitative research?
- Interpretation of meanings, symbols, and metaphors (correct)
- Measurement of variables using numeric scales
- Testing causal relationships through experiments
- Statistical analysis of large datasets
What distinguishes original (primary) research from other types of research?
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Key Concepts
Research Types
Primary research
Scientific research
Humanities research
Qualitative research
Quantitative research
Mixed‑method research
Non‑empirical research
Exploratory research
Research Methods
Historical method
Hourglass model (documentary research)
Definitions
Primary research
Original research that generates new knowledge through direct observation, experiments, or novel data analysis.
Scientific research
Systematic investigation employing observation, hypothesis testing, and empirical analysis to explain natural phenomena.
Humanities research
Interpretive study using methods like hermeneutics and semiotics to explore meaning within cultural and historical contexts.
Historical method
Critical approach to evaluating primary sources through external and internal criticism to construct accounts of the past.
Hourglass model (documentary research)
Research design that starts broad, narrows during data collection, then expands again in discussion and results.
Qualitative research
Non‑quantitative inquiry focused on meanings, symbols, and subjective experiences.
Quantitative research
Structured investigation of numerical data and statistical relationships, often testing hypotheses.
Mixed‑method research
Integrated approach combining qualitative and quantitative techniques within a single study.
Non‑empirical research
Theoretical work that develops concepts and hypotheses without new data collection.
Exploratory research
Preliminary investigation aimed at identifying and defining research problems or questions.