Geographic information system - Cartography and Visualization
Understand the purpose of cartography, how GIS creates 3‑D terrain visualizations, and the role and risks of web‑mapping services and APIs.
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What is the primary purpose of Cartography in relation to spatial data?
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Summary
Cartography and Data Output
Introduction
Cartography is the art and science of creating maps that effectively communicate spatial information. In the context of GIS, cartography bridges the gap between raw geographic data and visual products that decision-makers can understand and act upon. This section explores how maps are designed, produced, and distributed in the modern digital age.
As shown in the Geographic Information System diagram above, cartography represents a crucial final step: transforming processed spatial data into meaningful visual outputs that communicate analysis results back to the real world.
The Purpose of Cartography
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Cartography serves a fundamental purpose in GIS: designing and producing maps that visually communicate spatial data and analysis results. Maps are not simply pictures—they are carefully designed communication tools that translate complex geographic information into a format that people can quickly understand and use for decision-making.
Think of cartography as the interface between your GIS analysis and the people who need to act on that analysis. A raw dataset might contain thousands of data points, but a well-designed map can convey the most important patterns and relationships at a glance.
Maps help decision-makers:
Identify spatial patterns and relationships quickly
Communicate findings to stakeholders and the public
Support policy decisions based on geographic evidence
Present results in professional, credible formats
Web Map Servers
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While traditional maps are printed on paper, modern cartography increasingly involves delivering maps through the internet. Web map servers distribute generated maps through web browsers using technologies such as AJAX, Java, or Flash APIs.
A web map server works like this: your computer sends a request to a remote server, which generates a map image based on your request and sends it back to your browser. This allows many people to access and interact with the same maps simultaneously, without needing to install special software.
Web map servers enable:
Real-time access to constantly updated geographic data
Interactive features like zooming and panning
Integration of multiple data layers from different sources
Accessibility to anyone with a web browser
Terrain Depiction
Representing the shape of the Earth's surface is one of cartography's greatest challenges. Two main approaches have emerged: traditional methods and modern GIS-based approaches.
Traditional Topographic Maps
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Topographic maps represent terrain elevation using contour lines (also called isolines) or shaded relief. These are the maps you might use for hiking or surveying.
Contour lines connect points of equal elevation. When contour lines are close together, the terrain is steep. When they're far apart, the terrain is gentle. This visual representation allows viewers to understand the shape of the landscape quickly.
The image above shows a topographic map using contour lines. Notice how the spacing between lines indicates slope—tighter spacing means steeper terrain.
Shaded relief uses light and shadow to create a three-dimensional appearance, often more intuitive for people unfamiliar with reading contour lines.
This shaded relief image shows how light and shadow can convey terrain shape. The valleys appear dark and peaks appear light, giving your eye natural depth cues.
GIS-Based 3-D Perspective Views
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Modern GIS software can create far more sophisticated terrain visualizations. GIS can combine a digital elevation model (DEM) with satellite imagery to render three-dimensional perspective views, where elevation data is draped with real-world imagery from satellites like Landsat.
The image above shows a hybrid approach combining contour lines with shaded relief and satellite imagery, creating a rich, detailed representation of terrain.
This technique is powerful because:
It combines multiple data sources (elevation + imagery) into one view
It creates intuitive visualizations that don't require interpretation
It allows viewing terrain from any angle or perspective
It helps identify terrain features in their geographic context
Web Mapping Services
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The rise of web mapping has democratized access to geographic data. Free and commercial web mapping services such as Google Maps, Bing Maps, and OpenStreetMap provide public access to large geographic datasets. These services have become part of everyday life—most people use them for directions without thinking about the sophisticated GIS technology behind them.
These platforms typically include:
Street maps showing roads and place names
Satellite imagery showing the Earth's surface
Terrain layers showing elevation and landforms
Geocoding services that convert addresses to coordinates
Search and routing capabilities for navigation
The image above shows a professional web mapping interface—specifically a USGS data portal. Notice the interactive map on the right, data legend on the left, and various tools for customizing the view. This is typical of modern web mapping services.
API Availability and Custom Applications
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A critical feature of modern mapping platforms is that mapping platforms like Google Maps and OpenLayers expose application programming interfaces (APIs) that let developers build custom applications. An API (Application Programming Interface) is a set of rules and tools that allow different software to communicate.
With mapping APIs, developers can:
Build custom web applications with street maps and aerial imagery
Add geocoding (converting addresses to coordinates) to their applications
Incorporate search functionality
Enable routing and navigation features
Create specialized maps for specific purposes (real estate, weather, crime data, etc.)
This democratization of mapping technology means you don't need to be a GIS expert to build mapping applications—you just need to know how to use the available APIs.
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Crowdsourcing in Web Mapping
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Not all web mapping data comes from government agencies or private companies. Projects such as OpenStreetMap rely on crowdsourced contributions to create a free, editable world map. Volunteers around the world contribute information about roads, buildings, businesses, and other geographic features. This model has created one of the most comprehensive maps in the world, particularly in areas where commercial mapping services are limited.
Crowdsourcing has both advantages and challenges. The advantage is comprehensive, up-to-date data contributed by local knowledge. The challenge is quality control—ensuring the data is accurate and consistent.
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Cartographic Quality and Training
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Here's an important warning: not all maps are created equal. Web mapping can produce misleading maps when creators lack proper cartographic training, leading to violations of cartographic conventions.
Common mistakes made by untrained map creators include:
Poor color choices: Using colors that don't represent the data appropriately, or that are difficult for color-blind viewers to distinguish
Misleading scales: Distorting the visual impression of data by exaggerating certain values or using inappropriate scales
Unclear legends: Failing to explain what the map symbols represent
Missing context: Omitting essential information like north arrows, scale bars, or source citations
Inappropriate projections: Using map projections that distort important relationships in the data
Overcrowded designs: Including so much information that the map becomes confusing rather than clarifying
Professional cartographers follow established conventions because they've learned—often through trial and error—what works. When someone without training creates a map, they often unintentionally create products that mislead rather than inform.
This is why understanding cartographic principles is important: whether you're creating maps yourself or evaluating maps others have created, you need to recognize good cartographic practice from poor practice.
The image above shows a professional presentation of GIS results to decision-makers. Notice the professional presentation style—this is what results from proper cartographic training and attention to communication principles.
Flashcards
What is the primary purpose of Cartography in relation to spatial data?
To design and produce maps that visually communicate spatial data and analysis results to decision-makers.
What methods do traditional topographic maps use to represent the shape of the land surface?
Contour lines or shaded relief.
How can GIS render a three-dimensional perspective view of terrain using satellite imagery?
By combining a digital elevation model (DEM) with a Landsat thematic image to shade elevation data.
What is the primary goal of the OpenStreetMap project?
To create a free, editable world map through crowdsourced contributions.
What is a major risk associated with web mapping performed by individuals without proper cartographic training?
The production of misleading maps that violate cartographic conventions.
Quiz
Geographic information system - Cartography and Visualization Quiz Question 1: Which of the following are examples of popular web mapping services that provide public access to large geographic datasets?
- Google Maps, Bing Maps, OpenStreetMap (correct)
- ArcGIS Server, MapInfo Professional, AutoCAD Map 3D
- Microsoft Excel, Adobe Photoshop, Tableau
- Google Scholar, PubMed, JSTOR
Geographic information system - Cartography and Visualization Quiz Question 2: What functionalities do mapping platform APIs such as Google Maps and OpenLayers typically provide?
- Street maps, aerial imagery, geocoding, search, and routing (correct)
- Real‑time weather forecasting and climate modeling
- Video streaming and content delivery networking
- Financial transaction processing and accounting
Geographic information system - Cartography and Visualization Quiz Question 3: How does the OpenStreetMap project acquire its map data?
- Through crowdsourced contributions from volunteers (correct)
- By purchasing proprietary satellite imagery
- Via exclusive agreements with government mapping agencies
- Through automated drone surveys only
Which of the following are examples of popular web mapping services that provide public access to large geographic datasets?
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Key Concepts
Mapping Techniques
Cartography
Topographic map
Digital elevation model (DEM)
Geocoding
Cartographic conventions
Web Mapping Technologies
Web map server
Web mapping service
Geographic information system (GIS)
OpenStreetMap
Crowdsourced mapping
Definitions
Cartography
The art and science of designing and producing maps to visually communicate spatial information.
Web map server
A server that delivers map images and data over the internet through web APIs for use in browsers and applications.
Topographic map
A detailed map that uses contour lines, shading, or other symbols to represent the three‑dimensional shape of the terrain.
Digital elevation model (DEM)
A raster representation of the Earth's surface elevations used for terrain analysis and 3‑D visualizations.
Geographic information system (GIS)
A computer system for capturing, storing, analyzing, and visualizing geographic data.
Web mapping service
An online platform that provides interactive maps, aerial imagery, and related geographic data to users via the web.
OpenStreetMap
A collaborative, crowdsourced project that creates a free, editable map of the world.
Crowdsourced mapping
The practice of gathering geographic information from a large number of volunteers to build or update maps.
Geocoding
The process of converting addresses or place names into geographic coordinates for mapping and spatial analysis.
Cartographic conventions
Established standards and guidelines that ensure maps are accurate, clear, and not misleading.